Generating leads through LinkedIn advertising| Met Brigitte

Wondering how to grow your B2B business with LinkedIn advertising?

LinkedIn advertising: Generate leads with an effective strategy

Are you looking for someone who can help you generate high-quality B2B leads with an interesting return on investment (ROI)?

Marketing agency Met Brigitte is your partner. I have extensive experience in developing effective marketing strategies for tech-oriented B2B companies.
After a comprehensive analysis of your business goals, audience, and market trends, I design a strategy tailored to ensure a minimum ROI of 170%.
As a result, I know exactly how to get your message to the right target groups at the right time with LinkedIn Advertising campaigns. With minimal budget and minimal input on your part!

Will you take this step towards more results?

I like to puzzle. Whether it’s finding the ideal potential clients, presenting your offer as attractively as possible or developing catchy visuals for your LinkedIn Advertising campaigns. I also optimise target groups, bids and budgets down to the smallest details and keep going until results are achieved!

References

For Tractel – international supplier of security solutions – I generated leads as an interim digital marketer by advertising on LinkedIn for the UK, France, Italy, Belgium and the Netherlands, among others.

Why choose to advertise on LinkedIn?

LinkedIn is the platform for B2B marketing. This is where you reach the professionals and decision-makers who are actively looking for solutions like yours. In addition to organic messages and Sales Navigator (tool to interact with the right prospects focused on the message), LinkedIn ads are a powerful way to increase your visibility and bring in high-quality leads.

The customer journey: from unknown to loyal client

Successful advertising on LinkedIn starts with a well thought-out marketing funnel strategy.

You start by increasing awareness of your company when your target groups do not yet know who you are and what you offer.
Next, you inspire your target groups with relevant giveaways. Think of a white paper that responds to the problem they experience and for which you offer a solution. With this, you influence your target groups so they will consider your solution.
Then you convince the potential customers to take action targeting your offer, for example by offering a demo or a ‘free trial’’. You perform acquisition and transform potential customers into paying customers.

Are you looking for an (interim) marketer who can support you in marketing your business?

Someone who can be flexibly deployed from one half day to several days a week and has knowledge of Google Ads, SEO and e-mail campaigns in addition to LinkedIn campaigns?

Call: 06 -10221962

Met Brigitte has held the following positions, among others

SEA specialist (Google Ads and Microsoft)
SEO specialist
Advertising on LinkedIn
Marketing Automation
Digital Marketeer
All-round online marketer
Marketing project manager

Opportunities

At the office or remotely
Flexible and affordable
Half Day to several days

‘Warm’ acquisition

However, omitting one step in the funnel can lead to friction. This friction occurs because your potential target groups are not sufficiently ‘warmed up’ or convinced to take the next step. They simply haven’t yet built up enough trust or interest in your company and solutions. Cold acquisition without a gradual build-up therefore rarely yields results. The process should be gradual so that your target groups move naturally through the funnel for leads. Met Brigitte has extensive knowledge of this and knows how to handle it.

How does working with Met Brigitte work?

Together, we go through five steps to make your LinkedIn advertising campaigns successful:

Develop strategy: A tailored full-funnel marketing approach, from brand awareness, engagement to conversions (leads). For this, it is important to know what stage your (potential) target groups are in before we get started.
Determine offer, message and content: What are we going to offer, and how do we effectively convey this to your target groups depending on what stage they are in.
Visual content design: Met Brigitte will develop creative and eye-catching visuals with you that immediately grab attention and reinforce your message.
Setting up and optimising campaigns: Met Brigitte is constantly fine-tuning campaigns: small adjustments in target groups or ad text can make the difference between mediocre campaigns and more leads.
Evaluation and improvement: Met Brigitte analyses the results based on performance and demographic data and adjusts where necessary, so that your LinkedIn campaign performs optimally.

Get free checklist for more customers

Do you want to generate more high-quality leads by advertising on LinkedIn? Met Brigitte is happy to arrange this for you. In the beginning, I will need some input from you, but after that I will take everything off your hands. Download the free checklist and request a no-obligation consultation today. I have set up successful LinkedIn campaigns for Tractel and NTI CAD & Company, among others. Discover how her expertise helps you get the most out of your LinkedIn ads with as little budget as possible. During the intake, we discuss both the current situation of your company and the desired results. See you soon!